I visited
Selfridges the other week - and although I am quite a regular visitor, (I love to window shop) it was the first time I noticed a new segment in the shop for new/under the radar designers. Brands include
Buddhist Punk,
Long Clothing,
Boy London and
Made in Hell-A previously, and now there are a host of asian brands including
izzue,
A Bathing Ape and
JNBY.
I clearly missed the memos on this cool Tokyo brand, whose name is an acronym for Just Naturally Be Yourself. It has been established for quite a few years, and much like other asian labels - is made up of simple pieces with long lines and draping. Below are some of my favourite pieces from the Selfridges selection. check out the full range
here
