On my radar JNBY

I visited Selfridges the other week - and although I am quite a regular visitor, (I love to window shop) it was the first time I noticed a new segment in the shop for new/under the radar designers. Brands include Buddhist Punk, Long Clothing, Boy London and Made in Hell-A previously, and now there are a host of asian brands including  izzue, A Bathing Ape and JNBY.

I clearly missed the memos on this cool Tokyo brand, whose name is an acronym for Just Naturally Be Yourself. It has been established for quite a few years, and much like other asian labels - is made up of simple pieces with long lines and draping. Below are some of my favourite pieces from the Selfridges selection. check out the full range here